• Negros Trade Fair •

The Longest Running Provincial Trade Fair in the Philippines
May 29 - June 30, 2021
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Susan Flores, owner of Karissma, treats hers as a millionaire’s business. They’re now on their 5th year in the industry; yet, it’s their first time in the Negros Trade Fair.

Although it may sound ironic, the Yolanda incident in Tacloban paved way for Susan’s business. She has an American friend who gave her a call that time, asking her if she was affected by the typhoon. This friend of hers who’s a chemist and dermatologist in the USA wanted to extend her help to Susan. She gave her a formula in creating chemical-free soaps. Susan said that her friend is a chemist who hates chemicals that’s why she exerted effort in researching for fruits and vegetables in the Philippines which are good for the skin. It was only through Skype where they communicated to produce the soap.

Susan also shared the story behind the name of their brand. She said that during her younger days, it was very easy for her to gather people and she was always told by people that she has charisma. That incident gave her husband gave the idea of naming their brand “Karissma”. At the same time, it also means caress and charm.

Karissma soaps are all natural and handmade. Susan herself is the one who processes them in her small laboratory. The physical appearance of their products proves that they are using natural products. They include fruit and vegetable peelings in the soap.

Susan only started with 3 kinds of soap – banana, radish, and cucumber. Within a year, they were able to come up with more such as guava (anti-bacterial), avocado (moisturizing), charcoal (detoxifying), and many more. Their bestseller is the radish soap which has a bleaching effect. Each of their soap (150 grams) costs 180php.

The owner remains very down to earth. She understands that her business won’t flourish at once. “It’s slowly growing”, she said. Susan has been to many places because of Karissma. She’s been getting invites nationwide.

What’s more inspiring about the owner is she shares her success to other Filipinos. She welcomes distributors. They have packages for resellers, especially OFWs. This is her way of helping other people.







31st Negros Trade Fair "One Sweet Spot"
September 14-16, 2016, 
Glorietta Mall, Makati










MAMABEL'S HOME GARDEN














31st Negros Trade Fair "One Sweet Spot"
September 14-16, 2016, 
Glorietta Mall, Makati










TRIBAL MIRACLE OIL

Facebook Page











31st Negros Trade Fair "One Sweet Spot"
September 14-16, 2016, 
Glorietta Mall, Makati










FRESH START ORGANIC

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31st Negros Trade Fair "One Sweet Spot"
September 14-16, 2016, 
Glorietta Mall, Makati










26 HERB GARDEN













31st Negros Trade Fair "One Sweet Spot"
September 14-16, 2016, 
Glorietta Mall, Makati










I walked softly and I carried a long stick.  If I had not treaded carefully, I could have slipped down the rocky, flooded, and narrow road to Sitio Baliguan in Patag, Silay City.  If I had not carried a long, walking stick, I could have grown weary from climbing up to get to the farm of Rene Boy Sombria.  The less-than-two-kilometer trek may be daunting for me but for Rene Boy, it’s just another day at work.

The 3.47-hectare farm Rene Boy cultivates has loamy and sandy loam soil quite suitable to the crops that give him his daily bread.  Crops such as the fleshy Red Lady papaya, avocados, four kinds of bananas, and passion fruit are the source of his contentment and livelihood.  The papaya  trees yield from 18 to 35 kilograms of fruits every week while about 600 banana plants of the balangon variety supply an established Japanese market.  Often, one sees cacao and coffee trees intercropped with other trees and I can imagine our farmer grinning from ear to ear a few years from now as he fills the need of the growing market for chocolate and coffee.


Rene Boy is just one of about two hundred farmers who benefit from the “complete development loop” of Alter Trade Corporation’s Sustainable Agriculture-Organic Farming (SA-OF) and Fair Trade (FT).  The SA-OF “sustains and protects both farmers and the environment and provides consumers with safe and healthy food.”  The farm visit was made not only by Alter Trade Corporation’s key personnel but by some consumers who were given this exciting opportunity to see for themselves where, how, and by whom their food was grown.  ATC’s thrust of ensuring the integrity of their products is taken very, very seriously by the players of this enterprise.  On July 7, 2013, the company launched TheBOX (The Bio-Organic Exchange) which is a “real food” distribution system that is meant to link up the consumers to healthy, naturally-grown food, and to assure smallholder producers of a profitable and steady consumer base.  To balance the program, SAVe (Sustainable Agro-ecological VillagEs) was launched as the food production counterpart to perpetuate TheBOX.  SAVe includes balangonand sugarcane production, vegetables, root crops and livestock production, animal health management, organic fertilizer generation, pest and disease management, and integration of appropriate renewable technologies.

Originally established in 1988 as a company that hoped to positively impact the then suffering sugar industry, Alter Trade Corporation’s sole produce that time, the muscovado sugar, has since been joined by a gamut of agricultural products meant to anchor the province’s reputation as an organic food source in the country.  Except for the balangon bananas that exclusively head off to Japan, organic farm produce have a substantial niche in a health-conscious domestic market.  What fueled Alter Trade’s passion for encouraging the switch to organic farming among its producers are the cost considerations of conventional farming as follows:

1) Human cost: labor exploitation, exposure to hazardous petro-chemicals, slow disintegration of rural centers, increasing food insecurity, and disenfranchisement of farmers from their land as big agribusinesses take over;

2)  Nutritional and health cost:  rise of lifestyle diseases, and chemically-contaminated food that are supposedly safe by government standards;

3)  Environmental cost:  poisoning of soil due to increasing amount of petro-chemical fertilizers and pesticides, loss of soil through erosion and depletion, decreased nutritional quality of intensively-produced food;

4)  Energy cost: high use of fossil fuel to keep the current food industry running;

5)  Genetic cost:  only a handful of varieties of each crop due to commoditization of seeds and crops, polluting the genetic pool due to GMO.


Alter Trade Corporation handles 13 farmer associations in Negros Occidental that are provided guidance from farm production and production support services to product processing, packaging, distribution and marketing.  Some of these farmers are even awardees for their agricultural practices which speak a lot about the quality of the program afforded them by TheBOX and SAVe.

The quality of life of our local farmers may have improved tremendously, the arduous trip to Rene Boy’s farm gave me a first-hand insight of the hardships of our organic food providers.  With no other route to and from the farm but that stony, steep and narrow path, the hauling of produce to the consolidation center where farms unload their products had made me more appreciative of the farmers’ irreplaceable role in our society.  Long live our farmers, that we may live long, healthy lives, too.  Real food empowers!

ALTER TRADE MASCOBADO








31st Negros Trade Fair "One Sweet Spot"
September 14-16, 2016, 
Glorietta Mall, Makati










Negros Trade Fair at 30

"Truly Negros"

30th Negros Trade Fair, 

September 16-20, 2015, 
Glorietta Mall, Makati


In the 28 years of its existence, the membership of the Association of Negros Producers have grown by leaps and bounds. It has evolved from just 48 founding members to more than 100 today.
chinchin and  franchine
Among the new breed of producers that have joined the association are husband and wife team Francine and Chin Chin Uy. True to form of being the new breed, they have established “Fresh Start”, a company that specializes in organically grown produce and other health and other products that are all-natural.
They had a funny start, actually. It was purely be accident. They were first involved in producing machinery and equipment used for vermin-composting to produce natural fertilizers. It was in response to the passing of the waste management law in 2005.
Fresh Start
To prove the efficacy of the fertilizers they produced, they had to set up a demo farm in Silay City where they produced high-value crops like lettuce and various herbs. The demand for their produce opened their eyes to an untapped market for organically grown produce. They started with a small farm stand at Sweet Greens in Bacolod City.
With the growing demand for their produce, they cultivated their orchard in Sagay City. They increased their production and was then invited by a popular mall to open a small stall. That was where they saw the great demand for organically grown produce. This is when they established Fresh Start.
Since then Fresh Start has grown and they have started networking with producers of other all-natural products. They now have a wide array of different produce as well as other products that all boast being organically produced.
It was only in 2009 that Fresh Start became a member of the Association of Negros Producers. That was also their first year to participate in the annual trade fair. They started with just a small kiosk and were in fact stormed in on their first year.
Since then, Fresh Start has grown and has now opened a stand-alone restaurant in one of the more popular malls in Bacolod. They serve sandwiches and other dishes using their organically grown produce. Even the coffee and teas they serve are all-natural.
They have been very happy with the results of joining the ANP and the trade fair. Their market has grown and they have seen the potentials of further growth through the exposure the trade fair has provided.
Their success has allowed them to continually expand their operations. In fact, they have already opened their second restaurant in Bacolod and are about to open their restaurant in Manila soon.
With the encouragement and support the ANP provides, the new breed of members like Fresh Start are given the opportunity to grow consistently.
***
Check our Facebook updates at  www.facebook.com/negrostradefair.page. You may also email us at evolvinglifestyles@gmail.com.


In the 28 years of its existence, the membership of the Association of Negros Producers have grown by leaps and bounds. It has evolved from just 48 founding members to more than 100 today.


Among the new breed of producers that have joined the association are husband and wife team Francine and Chin Chin Uy. True to form of being the new breed, they have established “Fresh Start”, a company that specializes in organically grown produce and other health and other products that are all-natural.
They had a funny start, actually. It was purely be accident. They were first involved in producing machinery and equipment used for vermin-composting to produce natural fertilizers. It was in response to the passing of the waste management law in 2005.

To prove the efficacy of the fertilizers they produced, they had to set up a demo farm in Silay City where they produced high-value crops like lettuce and various herbs. The demand for their produce opened their eyes to an untapped market for organically grown produce. They started with a small farm stand at Sweet Greens in Bacolod City.
With the growing demand for their produce, they cultivated their orchard in Sagay City. They increased their production and was then invited by a popular mall to open a small stall. That was where they saw the great demand for organically grown produce. This is when they established Fresh Start.
Since then Fresh Start has grown and they have started networking with producers of other all-natural products. They now have a wide array of different produce as well as other products that all boast being organically produced.
It was only in 2009 that Fresh Start became a member of the Association of Negros Producers. That was also their first year to participate in the annual trade fair. They started with just a small kiosk and were in fact stormed in on their first year.
Since then, Fresh Start has grown and has now opened a stand-alone restaurant in one of the more popular malls in Bacolod. They serve sandwiches and other dishes using their organically grown produce. Even the coffee and teas they serve are all-natural.
They have been very happy with the results of joining the ANP and the trade fair. Their market has grown and they have seen the potentials of further growth through the exposure the trade fair has provided.
Their success has allowed them to continually expand their operations. In fact, they have already opened their second restaurant in Bacolod and are about to open their restaurant in Manila soon.
With the encouragement and support the ANP provides, the new breed of members like Fresh Start are given the opportunity to grow consistently.
***
Check our Facebook updates at  www.facebook.com/negrostradefair.page. You may also email us at evolvinglifestyles@gmail.com.








When people say Negros, sugar always comes to mind but when it comes to muscovado, the byword for locals and tourists alike is the Alter Trade Manufacturing Corporation. Founded at the height of the sugar crisis in 1978, Alter Trade is a company experienced with exporting products overseas with its first overseas export sent to Japan in 1987. Today, its muscovado milling plant in Ma-ao, Bago, same district as the once mighty Central Azucarera de Ma-ao, continues to produce for their expanded international markets.




At the Negros Trade Fair, the team spotted a number of boxes with labels in German, French and Italian under the Claro and Alter Eco brands which is Alter Trade’s official brands for marketing in Europe. Currently, Alter Trade exports their muscovado products to South Korea, Germany, Malaysia, Austria, Japan and France which finds its way to pastries, liquor drinks and even the famed Swiss and Belgian chocolate. Alter Trade is one of only few mills in the country to pass the strict international fair trade standards.




Apart from Muscovado, Alter Trade also produces organic produce like bananas, tuber cookies, organic novelty rice, vegetable-based noodles and tablea chocolates for the local and some limited international markets. Bananas from Alter Trade’s farm is of the Balangon variety which is native to Negros and now finds its way primarily in the dining tables of Japan and South Korea with its co-product, organic banana chips, which has a variety of flavors ranging from classic sweet ones, to spicy and turmeric as well.






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