Started as a home-based cake shop, Felicia's opened its first store at 6th Street, Bacolod City. It entered the scene at the right time when domestic and foreign visitors first hailed Bacolod City as their premier sweet tooth stop. The cafe includes a sartorial selection of cakes and pastries ranging from chocolate-based cakes to fruit-based pies, with branches at Robinsons Citywalk and 15th Street. But Felicia's doesn't just settle for desserts. Their 6th Street branch boasts of a selection of fine-dining choices that can be enjoyed in their steak room.

Manila can now enjoy a bit of Negrense sweetness too. Felicia's returns for a weeklong fare at Negros Trade Fair, happening this September 16 to 20, 2015 at Glorietta Activity Center, Palm Drive, Ayala Center, Makati. Bring home a pack of goodies with you as Felicia's brings a packaged choice selection of goodies from pili tart to dark chocolate brownies.

Cecilia Plotena didn't see it coming. She was looking for something to be busy on at home when she decided to set up a home-based pasalubong business. Stacking together a PhP 3,000 capital, Cecilia introduced her recipe of Bacolod classic treats - piaya, rosquillos, baniadas and meringue. The business was in named in memory of her mother, Clara Fernandez. Almost 30 years on, her selections now include a different flavor varieties of barquillos like goat's milk, choco, mango, coco, mocha, strawberry, ube and pandan, to fruit tarts.

Her products can now be found in the store shelves of Cebu, Manila, and Tagaytay, even as far as Cagayan and Iligan. A member of the Association of Negros Producers for 18 years now, Clara's Foods will grace the upcoming Negros Trade Fair on September 16 to 20, 2015 at Glorietta Activity Center, Palm Drive, Ayala Center, Makati City.